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9. Pick the right shops for you: Do you usually shop at small boutiques? Or do you like the energy of a big department store? Do you like it when a salesperson waits on you ''hand and foot'' or do you prefer to be left to your own devices? Consider this when you choose the places you will look for your gown. Here's a quick overview of shopping options:

  • Bridal salons and boutiques: You'll be well attended to and may also pay a bit more.
  • Department stores: In the bridal departments, you'll find a limited selection of gowns with (usually) hefty price tags, but keep an eye out for trunk shows (big sales) and don't forget to look in the evening wear department.
  • Discount houses and bridal warehouses: You'll find lots of square footage filled with wedding gowns, many from the previous season. You buy right off the rack (and dig through all the hits and misses) and save a substantial sum; be sure to check dresses for damages and factor in the cost of alterations.
  • Bridal emporiums: These are like big discount houses, but only some of the merchandise gets marked down and you don't get to look through the racks yourself. You can find dresses as well as invitations, accessories and favors.
  • Mail-order companies: If you're tempted to buy your gown online, know this: You may save money (20 to 40 percent), but not all mail-order companies are reputable. So ask around and only go with a company with a great reputation. You must know the dress you want and style number to order. Be sure to factor in the cost of alterations.

Other options: a custom designer or seamstress; rental store; consignment or vintage clothing store. A time-saving hint: Call and ask about the store's dress selection before you make an appointment (and, yes, you do need an appointment; try to make it at a less crowded time) to find out if it carries the styles or designers you have in mind in an acceptable price range.

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