But you don't have to custom-make your dress to make it special. When buying a dress, it's often possible to make minor changes that can create a different look. For example, you can make a dress with sleeves strapless, or extend the length of the train. Ask the sales consultant to help you, and you'll get ideas of what will look good. If you are feeling unsure, talk to the store manager. She will be able to give you an answer on the best way to go. And if you fall in love with a dress just the way it is, then leave it! Don't make changes just for the sake of having something different.
In the end though, it's the way that you pull your whole look together that defines your wedding day style, not just the dress, and there are many ways to make that style unique. One of my favorite ways is through jewelry. I love when brides incorporate a piece that was their mother's, grandmother's or even mother-in-law's. It is something special that no one else will have, and it also takes care of something borrowed!