--Adapted from Bridal Bargains

Nothing symbolizes a wedding more than the bridal gown. Prospective brides are taught from birth to fantasize about this ultimate dress, sparkling with beads, sequins and pearls delicately sewn onto French lace. Of course, the designers who make those gowns are well aware of this -- their ads are laced with references to ''fairy tale'' weddings and ''storybook brides.''

Okay, I admit to falling into this fantasy stuff headfirst when I was a bride. But, hey, how often do you get to wear a piece of clothing that costs $1,000? Finding the right bridal gown (at a price that doesn't resemble the federal deficit) is the overriding priority for many brides, and we're here to help you do just that.

Top 10 Money-Saving Secrets

Many of our top money-saving tips for apparel involve alternatives to traditional bridal shops. The savings we calculate are based on a gown that retails for $1,000.

Purchase a gown through the mail. Most brides don't realize they can order nationally-advertised gowns from bridal brokers at a substantial discount from retail. These brand-new gowns, discounted 20 to 30 percent off retail, are shipped directly to you, cutting out the middlemen. Discount Bridal Service (800-874-8794 or www.discountbridalservice.com) is one of the most popular discounters. Another great mail-order source: J.C. Penney's bridal catalog (800-527-8345), which features affordable bridal gowns from Sweetheart and Alfred Angelo for $160 to $525. (Penney's prices aren't discounted but are generally more affordable to begin with). Also available: bridesmaid's gowns ($89 to $155), flower-girl dresses, headpieces, shoes and other accessories. Total savings for a typical mail-order gown: $200 to $400.