Dear J.J.:

Sponsored weddings aren't a brand-new concept, but they've only recently gained attention in the wedding world. Here's how they work: Businesses provide various wedding needs (flowers, invitations, photographer, food, etc.) or underwrite some of the expenses in exchange for acknowledgment (publicity). The acknowledgment may take the form of a thank-you to the participating companies in the couple's wedding program, a sponsors' table at the reception where guests can pick up company brochures, business cards and the like, or just simple exposure (for example, the name of the company prominently displayed on the side of the horse-drawn carriage or limousine provided by the sponsor). For the businesses, it's a means of advertising.

Having a sponsored wedding will definitely help you save money on your wedding. You may get businesses to donate just some, most or all of your wedding needs. It's up to you. So how do you find companies willing to provide services and goods for free? You can start by calling around to area vendors and pitching your ideas. You'd be smart to contact the less well-known wedding vendors in your area (those at the top of the popularity list may be less inclined to work or provide goods for free, since they're in demand). Some couples have even placed ads in their local newspapers and magazines to announce their search for business willing to participate.

Keep in mind that having a sponsored wedding -- and giving participating businesses the publicity they require to work for free -- may change the feel of your wedding. Sure, it's possible to keep the advertising aura to a minimum, but it will still be there ... on your wedding day. Make sure that's what you want before you proceed.

We hope this helps, The Wedding Women